Customer Relationship Management
________ is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.
Number of customers or potential customers who will help in company's growth is classified as
A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
An example of C2C IS:
B2B stands for
First step in analysis of customer value is to
This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
Which of the following strategies is suited to the Old Economy?
All of the above
Difference between customers evaluation including all costs incurred and benefits is called
Company's monetary, time and energy cost, all are included in
Process of manage information about customers to maximize loyalty is said to be
What is the last stage of the consumer decision process?
Customized products and services for customers and interaction to individual customers are part of
Companies that successfully practice customer relationship management measure success by ________.
CRM process begins ________
The marketing messages committed to customers wishes is a part of
Advantage of CRM
_______is any occasion on which the brand or product is used by end customers.
This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases.
What Are The CRM Technology Components?
CRM stands for
Record which is based on business customers past purchases, sales price and volumes is classified as
C2C stands for
CRM is ________
CRM technology can help in
B2G stands for
A customer who is both loyal and profitable is referred to as a ________.
______ is networks that connect people within a company to each other and to the company network
When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
B2C stands for
Customer Relationship Management is about
In buyer decision process, percentage of potential customers in a given target market is called
This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.
This is a central point in an enterprise from which all customer contacts are managed.
Customers lifetime purchases that generate net present value of future profit streams is called
Any occasion on which brand or product is encountered by end customers is called
v
E-commerce involves the application of _____
A well-built e-business infrastructure is a combination of.
_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.
Customers being able to buy products and services on the Internet is a result of _____
E-business stands for