Display Ads

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Question 1 Easy Mcq

Which of the following is typically important in crafting an effective CTA?

Question 2 Easy Mcq

Displaying relevant messages to users based on the type of content they consume is known as:

Question 3 Easy Mcq

What term refers to a snippet of HTML placed on a webpage to display an ad?

Question 4 Easy Mcq

What does it mean when a digital ad is "Above the fold?"

Question 5 Easy Mcq

What are page views?

Question 6 Easy Mcq

What is The Golden Triangle?

Question 7 Easy Mcq

Which of the following is NOT one of the ten largest display ad networks in 2013?

Question 8 Easy Mcq

What does CTR stand for?

Question 9 Easy Mcq

True or False? A 'hit' happens when a web server receives a request.

Question 10 Easy Mcq

In what way are skyscraper ads displayed?

Question 11 Easy Mcq

What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?

Question 12 Easy Mcq

Which of the following IS NOT a Google Display Network targeting option?

Question 13 Easy Mcq

What is the click-through-rate of the average banner ad?

Question 14 Easy Mcq

What does the RFM model stand for?

Question 15 Easy Mcq

What can make up a display ad?

Question 16 Easy Mcq

What term describes the linking of ad tags from different servers, networks, etc.?

Question 17 Easy Mcq

What is the most important thing to consider in defining a display campaign?

Question 18 Easy Mcq

True or False? Display Ads should always be published in company colors.

Question 19 Easy Mcq

What is contained within display ads?

Question 20 Easy Mcq

Which of the following is a benefit of Facebook's Custom Audiences feature?

Question 21 Easy Mcq

In what way are leaderboard ads displayed?

Question 22 Easy Mcq

What term describes an ad that displays in a secondary browser window directly beneath the initial browser window?

Question 23 Easy Mcq

Online display ads are often referred to as:

Question 24 Easy Mcq

Which term describes the 'lifetime' of an ad campaign?

Question 25 Easy Mcq

What term describes the tendency of web visitors to ignore banner ads?

Question 26 Easy Mcq

What does SSP stand for?

Question 27 Easy Mcq

What is a software system that links topics on the screen to related information and graphics?

Question 28 Easy Mcq

What are rich media ads?

Question 29 Easy Mcq

What does a megaboard or leaderboard refer to?

Question 30 Easy Mcq

One common way for a publisher to fill up unused inventory is to use:

Question 31 Easy Mcq

True or False? SEO based keywords are irrelevant in Display Advertising.

Question 32 Easy Mcq

What term describes an online display ad normally 88 x 31 Pixels in size?

Question 33 Easy Mcq

Which of the following is a benefit of display ads?

Question 34 Easy Mcq

What file format allows for silent looping video?

Question 35 Easy Mcq

Text that appears while a banner is loading or when a cursor moves over a banner is called:

Question 36 Easy Mcq

Which of the following is a standard IAB ad size?

Question 37 Easy Mcq

Which of the following may help improve the performance of display ads?

Question 38 Easy Mcq

What % of earnings from AdSense content ads do publishers collect?

Question 39 Easy Mcq

What are banner ad networks?

Question 40 Easy Mcq

What term refers to the amount of time spent at a site over a certain period of time?

Question 41 Easy Mcq

The ads in a column on the left or right side of a web page are called:

Question 42 Easy Mcq

What term refers to a block of color used to surround feature aspects of an ad?

Question 43 Easy Mcq

True or False? It's typically recommended to make banner ads as large as possible to improve performance.

Question 44 Easy Mcq

What does DMP stand for?

Question 45 Easy Mcq

Online advertising is often divided into two categories, display and:

Question 46 Easy Mcq

What is a Call To Action?

Question 47 Easy Mcq

What are interstitial ads?

Question 48 Easy Mcq

What is a cookie?

Question 49 Easy Mcq

True or False? All banner ads should click through to a website homepage.

Question 50 Easy Mcq

What does the term re-targeting mean?

Showing 50 of 52 questions